what i do.
I can produce a variety of floral work, from large scale installations through to flowers for an intimate event. Working with all different kinds of budgets I thrive working to a brief. I also offer full art direction beyond florals from lighting to décor! Using flowers as props, anything is possible. I’m always open to discuss any floral project, collaboration and commission. I work with all budgets to create the perfect floral moment catered to you, let's chat!
After years running a women’s fashion retail and event brand I needed a new direction. My fresh journey was born out of an enduring interest in flowers and the natural world gained from a childhood spent gardening, visiting London’s Regent park and (not so keenly when you're 9), garden centres with my Grenadian mother. It is my multi-cultural upbringing being both British and Caribbean that has inspired everything I do. I love the colours of the tropical world but am also committed to supporting British flower producers and their intoxicating blooms. My extensive background in styling and events means fashion to flowers has been an intuitive progression. I still constantly look to fashion, textiles, interior design and art for my inspiration. These influences bind together in my mind to create an intuitive, bold style with a fresh emphasis on colour and texture. I want to free flowers beyond the vase and use them to create evocative displays. Horses heads made from flowers for Channel 4? No problem! My full gallery is coming soon but take a scroll through my to see my previous Instagram work. Anything is possible, from the small to the gargantuan!
I will soon be launching London’s first immersive floral and foliage themed workshops from my studio in Stoke Newington. Using both flowers and easy to learn craft techniques, my aim is to go beyond the creation of a traditional bouquet. Think floral piñatas for a birthday alternative, flower bunny ears for an Easter twist or a bespoke workshop with food and music pairing - a floral Prince party anyone?
need friendly flower help? no problem,send me your question.
+44 (0) 7958 537901
I'm so happy you want to chat, thanks for getting in-touch. I'll reply to your email as quick as I can. Whilst you wait, take a look on instagram to see what I'm up to or grab a cuppa and look through my work. If you have any urgent questions then don't hesitate to call me too. Chat soon!
Hazel +44 (0) 7958 537901
oh hey petal, don't miss out.
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thank you + welcome to the posse!