Hazel is a passionate floral artist and designer with a varied and rich background in the creative arts. Her style is free with an enriching take on colour, form and texture. She previously worked in television production, traveling worldwide with international recording artists. Wanting to get back to her sartorial roots she then founded a women’s clothing brand producing immersive retail events. This talent for creating unique visual experiences led to collaborations with many including the V&A, Tate and Selfridges. Hazel quickly gained a reputation for innovation and excellence but wanted to work with a different medium which she always admired, flowers.
After a childhood surrounded by nature in south-east England, Hazel had a lifelong preoccupation and awe for the natural world. Encouraged by her gardener mother to always look closely at nature it has been an inherent inspiration in her past and present work. Training at world-class florist McQueens, combined with her previous experience allows her to provide multiple services. Hazel continually translates the world, taking inspiration from art, fashion and architecture, everything feeds her unlimited imitation. Her work is a love letter to nature with unexpected choices and combinations creating her fresh and provocative designs.
Fresh thinking floral artistry and design based in Stoke Newington, East London, creating unexpected visual stories from single vase arrangements to large installations. We mix form, colour and texture using our experienced eye to enhance the natural beauty of flowers. Inspired by everything we encounter, especially the worlds of art, fashion and design, providing flowers for events, editorials, retailers, weddings and homes. Our work with clients, brands and like-minded individuals allows us to transform spaces, often going beyond the natural world with our additional event design service. We've provided flowers for clients such as Channel 4, Eve Lom, Spack NK, Amazon Fashion, and Aracdia. Everything we produce is sensitive to the collaborative process, creating work to provoke the conversation you want to start in the UK and beyond.
You're engaged, potentially found your venue and now the wedding flowers.
Don't fear as we offer a range of floral services to suit all budgets, from DIY couples collecting bouquets from our studio in Stoke Newington, Hackney to
weddings requiring bespoke designs and installations. Whether you're planning an intimate gathering or larger celebration all our couples receive blooms focused on bringing their individual style, setting and personalities to life.
Stuck how to begin? Our additional event design service offers inventive ideas
for wedding invitations, colour palettes, table design and everything in-between!
Hazel can help bring together all the visual elements of the day to produce
a harmonious experience for you and your guests.
We are London based florists but happily travel regionally and internationally,
contact us and find out how we can bring your day to life.
bookings now open for 2019 + 2020
contact - how can we help?
Do you have a project or event you would like to discuss? Please get in-touch, we work in the UK and beyond and are always happy to start flower conversations and discuss collaborations.
studio (by appointment): stoke newington, london n16
Thanks for your enquiry, we will be in-touch shorlty!
bringing botany straight to your inbox
updates, events and 'the seed' a monthly newsletter featuring styling ideas
and discoveries in fashion, art and interiors to help you grow
thank you and welcome to the club
your privacy is respected, your details will never be passed on